Build a body that’s
fun to live in.

Build strength & mobility. Learn bodyweight skills. Enjoy training.

Structured coaching for clear, sustainable progress.

200+
people coached
3,000+
sessions delivered

5 Signs your training needs ANTIDOTE

01

You want to train hard but don't know what to focus on.

02

You're turning up but not seeing the progress you want.

03

Your body feels stiff, sore and holds you back.

04

You've jumped between programmes without lasting results.

05

You know your body is capable of more.

★★★★★
“I've been training with James for the past five months, and it's been a game-changer. I never thought I'd get my first pull-up, but it finally happened this week. So happy!”

Emma G

★★★★★
“I've been working with James for six months now and I've never felt better in the gym. I’m in the best shape I’ve ever been and have already seen roughly a 30–40% increase in the majority of my weights.”

Daniel S

★★★★★
“I can't recommend James enough. After just a few months of working together, my squat mobility has completely changed. I can finally sit all the way down, heels on the ground, without being in pain.”

Luke S

★★★★★
“I was only planning on working with James for the initial six weeks, but have found it so helpful that I foresee us working together indefinitely.”

Isetta S

★★★★★
“Honestly, if you’re on the fence, just go for it. I’ve been battling with pull-ups for so long, but after actually sticking to the plan James gave me for a few months, I’m finally seeing progress.”

Katie W

★★★★★
“James has an extremely personal and flexible approach to his programmes, which made it manageable around a busy work schedule and added a layer of accountability that helped me stay on track and keep progressing.”

Rory K

★★★★★
“I would recommend James and Antidote Fitness to anyone who isn't seeing results in the gym and wants to maximise their progress without having to spend their limited time working out how to do it.”

Sophie H

★★★★★
“I have worked with James for the past six weeks and am already noticing a massive difference in not only my appearance, but my physical fitness.”

Maria S

★★★★★
“I signed up to Antidote Fitness to help me with accountability. I would highly recommend James' services to anyone looking to better themselves.”

William O

COACHING OPTIONS

Choose the coaching that fits you.

Whether you want hands-on coaching in the gym or a structured programme you can follow anywhere, there is an Antidote option built around your goals.

ANTIDOTE In-person coaching
Best for
Hands-on coaching, confidence in the gym and broader strength, fitness and movement goals.
Building strength, improving mobility and mastering bodyweight skills through structured, flexible coaching.
Coaching format
One-to-one coaching in and around Brixton
Personalised training programme delivered through your coaching app
Personalised programming
✓
✓
Live technique coaching
✓
—
Video technique feedback
—
✓
Weekly progress review
Progress reviewed during your coached sessions
Structured check-in and personalised video review with clear feedback and next steps
Ongoing support
Direct support around your coached sessions
Ongoing WhatsApp support between check-ins
Programme adapted as you progress
✓
✓
2-month money-back guarantee
—
✓
Investment
£55–£65 per session
£120 per month
Choose a coaching option
Tap to compare options
ANTIDOTE

In-person coaching

Best for

Hands-on coaching, confidence in the gym and broader strength, fitness and movement goals.

Coaching format

One-to-one coaching in and around Brixton

Personalised programming ✓
Live technique coaching ✓
Video technique feedback —
Weekly progress review

Progress reviewed during your coached sessions

Ongoing support

Direct support around your coached sessions

Programme adapted as you progress ✓
2-month money-back guarantee —
£50–£75 per session
Explore Personal Training →

MEET THE FOUNDER AND YOUR COACH

The Origins
Of ANTIDOTE.

Your physical peak doesn’t have to be behind you.

Tap next or swipe to continue

01 · BIOLOGY

THE BEGINNING

An interest in how the body adapts.

I studied Biology at the University of Bristol, where I became interested in how the human body responds to stress, recovers and becomes more capable over time.

Training was already an important part of my life, but that understanding helped shape the way I approached it. Progress was not random. It came from applying the right stimulus, allowing time to adapt and repeating the process consistently.

Antidote brings structured strength training together with bodyweight skills and movement.

Explore coaching options

The Problem

You enjoy training and want to keep progressing, but you're not always sure what deserves your time and attention.

01

You want to get stronger, move better and learn new skills, but you're not sure how to bring everything together.

02

You train consistently, but progress can feel slower or less predictable than it should.

03

You know mobility matters, but you don't want to spend hours stretching every week.

04

Fitness advice online feels confusing, contradictory or unnecessarily complicated.

05

You want training to improve your life without having to make fitness your life.

The MED Method

Minimum Effective Dose means doing enough of the right work to keep progressing, without filling your week with training that adds little in return.

01

Build what's useful

Focus on strength, mobility and movement that make your body more capable and support the things you want to do.

02

Remove what isn't

Remove unnecessary volume, filler exercises and routines that take time without meaningfully improving your results.

03

Progress what matters

Put your effort into a smaller number of high return priorities and get measurably better at them over time.

The Difference

The goal isn't to fit as much training as possible into your week. It's to make the training you do more focused, structured and effective.

Typical approach
Antidote Coaching
Lots of exercises
✓ Fewer, higher-return movements
More volume
✓ Enough volume to progress
Generic mobility routines
✓ Mobility built around your needs
Random workouts
✓ Clear progression
Training without a clear goal
✓ Strength and skills to work towards
Fitness dictates your schedule
✓ Training fits around your life

The Training

Your programme brings together strength, mobility and bodyweight skills based on your goals, ability and schedule.

STRENGTH → MOBILITY → SKILLS
01

Strength

Build a strong foundation through high-return pushing, pulling, lower-body and core movements, progressed consistently over time.

02

Mobility

Develop usable range of motion where you need it, integrated into your training rather than treated as another separate routine.

03

Skills

Turn your strength and mobility into something tangible, from your first pull-up or handstand to more advanced bodyweight skills.

The Skill System

A simple progression model for learning bodyweight skills without guessing what to practise or when to progress.

FOUNDATIONS → STRENGTH INTEGRATION → SKILL DEVELOPMENT
01

Foundations

Build the strength, mobility and control needed for the skills you want to learn.

02

Strength Integration

Develop the specific pushing, pulling and core strength that transfers directly to your chosen skills.

03

Skill Development

Progress towards pull-ups, handstands, muscle-ups and other skills using clear, structured progressions.

Pull-ups Handstands L-sits Muscle-ups Handstand push-ups

What's Included

Personalised training, regular feedback and ongoing support so you always know what to focus on next.

01

Personalised Programme

Your training is built around your goals, current ability, equipment and schedule.

  • Coaching delivered through a training app
  • Individual programme design
  • Updated as you progress
02

Weekly Coaching

Regular feedback keeps your training moving in the right direction.

  • Weekly check-ins
  • Video technique review
  • Personalised programme adjustments
03

Clear Progressions

Know what you're working towards and what needs to improve before you move on.

  • Structured strength progression
  • Targeted mobility work
  • Step-by-step skill development
04

Tracking & Support

Stay accountable and adapt your training as your goals and life change.

  • Ongoing messaging support
  • Progress tracked over time
  • Training adapted around real life

The Progress Guarantee

Coaching should produce a meaningful change in what your body can do. Follow the programme, engage with the coaching and give the process time to work.

✓ Follow your training programme
✓ Submit your check-ins and training videos
✓ Apply the feedback and adjustments

If after two months you have not seen clear progress in your strength, mobility or skills, you can request a full refund.

*online coaching offer only

Build a body that's fun to live in.

Get stronger. Move better. Learn new skills — with training that fits around the rest of your life.

Book a free coaching consultation →